The SIM Card Is About To Die

Finally, with the iPad Air 2 and mini 3, Apple has decided to start making its move by using a reprogrammable SIM that can be taken from carrier to carrier, switching networks and pricing plans through user-friendly software alone.

Within a year or two, you'll probably never see a SIM card in an Apple product again. You may not even see a tray.

We can only hope.

Retina iMac Questions Answered

Since I've been unable to see a Retina iMac first-hand, I can't give my impressions -- but if you're looking for some information, I'd start with Marco.

For those wondering, yes, I'd love to buy one (hence the reason why my wallet is scared to see one in person).

OS X 10.10 Yosemite Review

For those wondering where my review of Yosemite is, read this instead.

An excerpt from Siracusa's review:

Viewed in isolation, Yosemite provides a graphical refresh accompanied by a few interesting features and several new technologies whose benefits are mostly speculative, depending heavily on how eagerly they’re adopted by third-party developers. But Apple no longer views the Mac in isolation, and neither should you. OS X is finally a full-fledged peer to iOS; all aspects of sibling rivalry have been banished.

Jumping The Gun On Teens And The Apple Watch

Jim Dalrymple and I are on the same page regarding the study released today by Piper Jaffray:

Seems to me, anticipating response to a product that has not yet hit people’s wrists is a fool’s errand. The market for the Apple Watch is divided financially, functionally, and stylistically. Add to that divisions for age and gender and you’ve got one complex beast of a market.

A survey given now may be good for product design and marketing folks but is useless as a predictor of specific market segment response to a product. It is too early to tell how people will respond once they see an Apple Watch in the wild, have the chance to try one on for themselves, experience the pros and cons in real life.

Teens Aren't So Hot On The Apple Watch

Victor Lukerson from Time:

The Piper Jaffray survey of 7,200 teens, conducted in person and online across 41 states, aims to find out about teens’ consumption habits and technological preferences. While Apple’s iPhone was popular among the teens surveyed—two-thirds said they had one—just 16% said they were interested in buying an Apple Watch, according to Re/Code.

Interesting survey, but I think there is a flaw in their numbers. Considering you have to own an iPhone in order to use an Apple Watch - and a third of people in this survey admitted to not having one - the numbers are slightly skewed. Taking into account the ~33% of teens participating in this survey who don't own iPhones, the percentage of interested buyers would increase from 16% to roughly 25%.

I feel like these things should be accounted for when making claims on an unreleased product.


Facebook Readies App Allowing Anonymity

The company is working on a stand-alone mobile application that allows users to interact inside of it without having to use their real names, according to two people briefed on Facebook’s plans, who spoke on the condition of anonymity because they were not authorized to discuss the project.

Something about 'secret' and Facebook doesn't sound right.

3 Years to Yesterday

Three years ago yesterday Steve Jobs passed away.

I've tried many times to write a fitting tribute to Steve, but I've been unable to write something worthy of being posted. One day I hope I will be able to - and when I do - it will be posted here for you to read.

Until then, I won't go about posting pictures of his grave (nor linking to the blog who did), questioning whether Apple is different without him (spoiler: they are) and I sure as heck won't try to define a man who I didn't know.

I'll just say quiet - that is - until I have something to say.