The New York Giants weren’t the only ones who won last night – advertisers were able to capitalize on what NBC said was the most viewed television program ever with a whopping 111.3 million viewers.
According to data compiled by social TV analytics company Bluefin Labs:
Super Bowl XLVI drew 12.2 million social media comments, an almost 600% growth from last year’s 1.8 million. Out of that, all of this year’s commercials combined generated 985,000 social media comments–more than the entire telecast of the 2011 Academy Awards.
Twitter announced that 12,233 tweets were sent per second on average. This doesn’t come as much of a surprise as Twitter continues to grow within the social media industry in terms of both users and activity. However, this number sits far behind the record of 25,088 tweets per second during the broadcast of a popular anime movie in Japan.
As this graph shows, Madonna’s half time performance was a big attention grabber for Twitter users when mentions spiked dramatically:
As Twitter continues to grow – it is doubtful that this record will hold up for long. Now just imagine how many tweets per second would result from Madonna exposing her nipple.