We told you first that the Encyclopedia Britannica would be no more. Now, it seems people have realized that there is something more important than Wikipedia out there.
After the announcement, spokesman Tom Panelas said orders for the books ballooned from 60 orders a week to over 1,000.
“The size and duration of the spike has been a little bit stronger than we expected,” he said. “The first couple of days, our phone lines were overloaded. The people who take the orders were here one night past 10 o’clock… the senior executive in that area was answering phones.”
However the company isn’t changing their plans to abandon their roots:
“The print set has, for a long time, been a marginal part of our business,” Panelas said. He said the company plans to focus on expanding its electronic offerings, which include numerous educational reference publications, an iOS app and its flagship Britannica Online, which costs around $70 for an annual subscription and is updated “many times every single day.”