You are special (at least your mother said so).
Now Absolut Vodka is saying the same with their limited-edition liquor bottles aimed at giving everyone a special and “unique” experience.
Absolut is making 4 million unique “paint-splattered” bottles – the design of each one a little different from all the rest.
Usually, a consumer would have to settle for a “1 out of 100″ exclusivity. The new Absolut Unique is designed to make everyone feel special.
The executives are clearly very excited about the idea – so much so that it feels like a parody of itself. Still, the overall concept is exciting and is sure to excite vodka buyers.